The Renaissance Theatre is located in the heart of the Triangle metro area and serves the public need for arts programming with a full season of performances and events every year. It showcases a slate of plays performed by area and national actors, and regularly stages productions for the NC Opera and hosts guest artists, touring companies, and orchestras from around the nation and the globe. Every year before the season begins, it releases a new season guide to subscribers.
This project uses lots of splashy images to convey the appropriate sense of drama and creativity for a theatre. An equally expressive color palette is used, borrowing inspiration from the colors of stage lights in rich reds, pinks, yellows, and blues. A brief financial statement was also necessary, but needed to be separate from the guide. The solution was to include it as an insert in the back of the guide booklet, using colorful charts to deliver the data in the most efficient way while remaining visually compelling.