Plant Native N.C. is a grassroots movement to encourage North Carolinians to plant flowers, trees, and other plants that are native to their local environment, for the benefit of supporting local wildlife, especially the all-important pollinators. They operate with NC State University. Their primary goal is to educate NC residents about their goals, and to provide resources and materials to help people get started.
A logo was created that captured the spirit of this movement with organic shapes and expressive typography. Across all the materials, the color palette uses warm, bright earthy hues, to emphasize the focus on the environment. The campaign required several pieces of promotional material, including a brochure, a print ad to run in Our State magazine, a poster with popular planting options, and a mailer package that includes seed packets for starting a flower garden and a pin to show support for the movement.